Good. Better. Broker.

What does it take to succeed in the mortgage industry? Brokers who are “All In” with United Wholesale Mortgage know better than anyone and want to share their knowledge with you in a new podcast called Good. Better. Broker., your go-to source for expert advice from the best in the industry.

Developing Relationships with Homebuilders is a Winning Long-Term Strategy for Mortgage Brokers

As homebuilders work to keep up with consumer demand for new homes, independent mortgage brokers have an opportunity to carve out new relationships. How can you make yourself an attractive lending partner to homebuilders in your market? Tune into episode #18 of Good. Better. Broker. as we talk with a mortgage broker whose entire business model is tailored to the intricacies faced by homebuilders and their clients.

In this episode of the Good. Better. Broker. Podcast, you’ll learn what homebuilders look for in a lending partner and why targeting them can be a tremendous long-term lead source.

In this episode, we discuss ...

  • 5:26 – How homebuilding became a focus for Jeff and his company
  • 6:15 – Why the homebuilding business aligns with a mortgage broker’s business model
  • 7:28 – What it takes to build a good relationship with a homebuilder
  • 8:50 – Why it’s important for mortgage brokers to understand a builder’s business
  • 10:08 – What it takes to be successful in the homebuilding category
  • 14:38 – What homebuilders look for in their lender partners
  • 19:57 – Why builders are a valuable lead source
  • 21:27 – Jeff’s advice for mortgage brokers looking to work with homebuilders

Resources Mentioned in This Episode:

Meet The Guests In This Episode

Jeff Berger

Jeff Berger is the founder, principal and president of Groundwork Mortgage, an independent mortgage company based in St. Louis and Kansas City, Missouri. Groundwork and its team of mortgage professionals are recognized as market leaders in new construction purchase finance, having delivered value, savings, award-winning service and solutions to over 3,200 purchasers of newly constructed homes in Missouri, Illinois and Kansas since 2014, representing $820 million in closed and funded purchase mortgages. Groundwork’s team started in homebuilding and brings over 20 years of residential construction and mortgage experience together with an award-winning mortgage process, execution and service experience specifically tailored to the unique needs of new home buyers and the market-leading Missouri, Illinois and Kansas homebuilders they choose to build their dream homes. Groundwork’s proven performance and expertise are why the company is the recommended purchase finance provider of choice of the best homebuilders in the St. Louis and Kansas City markets. Groundwork was also recognized as “Mortgage Company of the Year” by the Home Builders Association for the past four years (2021, 2020, 2019, 2018) and the “Face of New Home Loans” by St. Louis Magazine (2021, 2022).


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