United Wholesale Mortgage (UWM) has introduced its latest partnership tool, the Client Loyalty Manager, created to further support a mortgage broker’s ability to retain past clients.

 

“Client retention is a challenge for mortgage brokers, especially with many wholesale lenders having retail retention teams,” said Mat Ishbia, President and Chief Executive Officer of UWM. “Many wholesale lenders don’t support brokers when it comes to client retention. We not only support it, we want to make it easier, so we built Client Loyalty Manager. It’s a proactive way for our brokers to stay in front of their past clients, so they can continue to deliver the amazing service, products and pricing on all their borrowers’ future loans.”