How to rise above a consumer-direct world

Feb 21, 2017, 15:26 PM by User Not Found
Competing in the digital age of fast, easy results is only getting more difficult as more lenders offer online direct-to-consumer loans, encroaching into mortgage brokers’ bread-and-butter trade. “People are shopping online and we can’t fight that,” says United Wholesale Mortgage’s CEO, Mat Ishbia. “What we need to do is coach them to understand the difference of going direct to a lender. Educating customers and being competitive in the digital world is something loan officers and mortgage brokers have to do because there is a benefit to not going direct.”
Competing in the digital age of fast, easy results is only getting more difficult as more lenders offer online direct-to-consumer loans, encroaching into mortgage brokers’ bread-and-butter trade.

“People are shopping online and we can’t fight that,” says United Wholesale Mortgage’s CEO, Mat Ishbia. “What we need to do is coach them to understand the difference of going direct to a lender. Educating customers and being competitive in the digital world is something loan officers and mortgage brokers have to do because there is a benefit to not going direct.”
 
 
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