UWM Launches 40-Year Anniversary Pricing Incentive, AI Loan Officer Assistant Upgrades
Refi ’86 and enhancements to AI-powered assistant, Mia, boost broker performance and client engagement
Pontiac, Mich., May 14, 2026 — United Wholesale Mortgage (UWM), the nation’s #1 mortgage lender, today announced a limited-time anniversary pricing incentive, Refi ’86, and powerful upgrades to Mia, its AI-powered loan officer assistant.
Revealed today at UWM LIVE!, the largest mortgage broker event of the year, Refi ’86 celebrates 1986, the year it all started and four decades of unparalleled trust and partnership between UWM and its independent mortgage broker partners. Refi ’86 offers an 86 basis point (bps) pricing incentive that will provide broker partners with a competitive advantage and a chance to bring in more loans.
Available through June 30, Refi ’86 applies to conventional and government refinances on loans utilizing PA+ or TRAC+/TRAC Lite with a 680+ FICO.
More details about Refi ’86 can be found here.
UWM also announced new enhancements to its AI-powered voice assistant, Mia. Built by the company’s in-house technology team, Mia – first introduced at last year’s LIVE! event – now gives brokers more control over when and who the assistant contacts. The following call options are now available through Mia On Demand:
- Listing Agent Relationship Builder: Brokers can utilize Mia to cultivate stronger relationships with listing agents from previously closed loans by reinforcing their value as a partner
- Pre-Qualification Follow-Up: Brokers can enhance the borrower experience during a critical stage by scheduling Mia to connect with borrowers who they have recently prequalified, getting an update on the borrower’s home, buying status, offering support, answering questions and helping ensure a smooth path forward in the mortgage process
- Mortgage Review: Brokers can re-engage past clients by scheduling time to discuss mortgage options tailored to their current situation that could help put them in a better financial position
Additionally, brokers can now better serve their Spanish-speaking clients with Mia Español. Mia will take calls, make appointments and answer questions all in Spanish.
Mia is available to all UWM broker partners. More details about Mia and these enhancements can be found here.
UWM supports independent mortgage brokers with industry-leading training, technology and service. For more information on how to sign up as a broker with UWM or join UWM’s network, visit uwm.com.
