UWM Introduces Three New Tools at AIME Fuse to Simplify, Accelerate and Amplify Broker Business
New Tools Provide Mortgage Brokers with Advanced Resources for Streamlining Processes and Expanding Marketing Capabilities
Pontiac, October 24, 2025 – United Wholesale Mortgage (UWM), the nation's leading mortgage lender, announced today at AIME Fuse the launch of three innovative tools designed to simplify the loan process, speed up workflows and amplify brokers’ marketing reach.
The new tools — Income Calculator, Loan Lab and an all-new Brand 360 in partnership with Canva — are set to transform the loan process and expand marketing capabilities for brokers across the industry.
“Today’s launches are all about empowering our clients by bringing more certainty to their process, confidence and efficiency to their day, and more opportunity for growth,” said Mat Ishbia, President and CEO of UWM. “We’re not just making the loan process faster and easier, we’re enabling brokers to grow and achieve new levels of success.”
Brand 360 Canva Enhancement
UWM has partnered with Canva to offer mortgage brokers premium access to a powerful marketing platform at no cost. The all-new Brand 360 gives brokers unprecedented creative flexibility to build marketing content from scratch or easily customize expertly designed, pre-built templates and make them their own, using their brand colors and guidelines.
From social media campaigns to open house flyers with enhanced pricing scenarios to borrower education content, this upgrade makes it faster and simpler than ever to stand out, stay consistent and market like a pro without needing a design team. Additionally, users will have access to over 30 professionally designed social media posts each month, optimized for various platforms and current trends. They can schedule these posts directly from Brand 360 to any of their social platforms, further helping LOs expand their reach, market to a broader audience and drive business growth and brand recognition.
Loan Lab
Loan Lab is a unique solution that puts even more control in the brokers’ hands, enabling them to experiment with loan adjustments and changes in a controlled environment. This innovative tool allows users to restructure loans efficiently and explore different scenarios before finalizing them on live loans. By spending time in Loan Lab, brokers can eliminate the need for back and forth communication with underwriters, ultimately speeding up the loan approval process and improving client satisfaction. It’s flexibility, speed and control all in one tool.
Income Calculator
UWM’s new Income Calculator is a game-changer for mortgage brokers looking to streamline the loan approval process. One of the biggest reasons a broker submits a TBD scenario request is income related. Now, we are giving them the same control and results an underwriter would have, redefining how quickly and accurately they can qualify a borrower. Powered by advanced AI, this tool extracts and analyzes income data with the same precision an underwriter would deliver, eliminating manual math, missed details and second-guessing.
This announcement comes on the heels of UWM’s recently announced partnership with Bilt and the new naming rights partnership for the Mortgage Matchup Center in Phoenix, Arizona.
Additional details on these new tools can be found here.
UWM supports independent mortgage brokers with industry-leading training, technology and service. For more information on how to sign up as a broker with UWM or join UWM’s network, visit uwm.com.
