UWM Announces Two New Initiatives at AIME FUSE

Lender introduces Memory Maker and enhanced PA+

Pontiac, October 7, 2023 – United Wholesale Mortgage (UWM), the #1 overall mortgage lender in America, revealed today two new initiatives designed to help independent mortgage brokers scale their business. Mat Ishbia, president and CEO of UWM, made these announcements today at the Association of Independent Mortgage Experts’ (AIME) annual FUSE event in Las Vegas.

First, Memory Maker is an exclusive UWM tool that allows independent mortgage brokers to send their choice of thank you items to borrowers and real estate agents. This includes personalized thank you emails or handwritten notes or gifts for borrowers, such as a cutting board or welcome mat.

This tool is accessible through UWM’s EASE platform and is available on every loan. All thank you emails are free of charge, and handwritten notes and gifts can be purchased with a credit card, or by redeeming LO Partner Points, which UWM clients earn on a regular basis. Once brokers choose which thank you item, they’d like to send, they simply select when they’d like it sent and UWM will handle the rest.

“Memory Maker is a simple and efficient way for brokers to make a lasting impression with borrowers and real estate agents long after a loan is closed,” said Ishbia. “We know that something as simple as a personalized cutting board or a handwritten thank you note can go a long way in building a relationship, which can lead to referrals and repeat business down the road.”

At the annual AIME FUSE event, Ishbia also announced significant enhancements to UWM’s PA+. Originally launched in May 2023, PA+ now allows independent mortgage brokers and their processors to choose which part of the loan process they’d like a UWM Loan Coordinator to handle. For a reduced fee they can select a combination of support for Setup, Underwriting or Closing. Additionally, they can still opt to have the UWM Loan Coordinator handle the entire process from Setup through Closing.

“The purpose of PA+ is to give independent mortgage brokers and their processors more flexibility, control and support,” said Ishbia. “This is giving brokers the access they need to scale their business immediately, which will become more critical when rates come down and volume increases.”

Additional information on Memory Maker and the PA+ enhancements can be found here.

UWM supports independent mortgage brokers with industry-leading training, technology and service. For more information on how to sign up as a broker with UWM, visit uwm.com.

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