United Shore Unifies Under the Name United Wholesale Mortgage

Change reflects company’s commitment to continued growth in the mortgage market

PONTIAC, MI, September 28, 2020 – United Shore, home to the #1 wholesale mortgage lender and #2 overall mortgage lender in America, United Wholesale Mortgage, (UWM), has revealed its plan to solely focus on growth and brand recognition of UWM. UWM has long been the focus nationally and it will now have solidarity locally.

The mortgage giant will continue to hire and grow, and President and CEO, Mat Ishbia remains committed to his pledge to sleep on team members’ couches before a single layoff. Job titles, roles and responsibilities will remain the same for current and future team members, and the company’s headquarters will remain on the Pontiac, Mich. 1.5 million square foot campus.

“We are singularly focused on wholesale lending because we know the best thing for borrowers is working with an independent mortgage broker, and we want every communication touch point and dollar to reflect that focus,” said Sarah DeCiantis, EVP and Chief Marketing Officer at United Wholesale Mortgage.

As the #1 wholesale mortgage lender, #1 overall purchase lender and second-largest mortgage lender in America, UWM continues to lead the industry with competitive rates, unparalleled service and speed through independent mortgage brokers.

“Unifying the company under one name locally as United Wholesale Mortgage doesn’t change who we are. We are the same family-focused company that has been in business for 34 years, with the same passion and commitment to our team members, our mortgage broker clients and our community,” DeCiantis said. “The reputation and equity built under our previous identity as United Shore remains. Everything the local community knows of us carries forward.”

So far in 2020, the company has welcomed home a variety of awards including: Crain’s 2020 Cool Places to Work, No. 1 spot on Crain’s Fast 50 List, Inc. 5000 America’s Fastest Growing Private Companies, Michigan’s Best and Brightest in Wellness, Fortune’s Best Workplace for Millennials and Forbes’ Best Employer in Michigan.

Potential team members can find more information on career opportunities at UWMCareers.com.