UWM Rebrands FindAMortgageBroker.com to Mortgage Matchup

New branding aims to provide consumers with a more modern and refreshed approach to independent mortgage brokers

Pontiac, January 17, 2024 – United Wholesale Mortgage (UWM), the #1 overall mortgage lender in America, announced today it will sunset the name of its consumer-facing website, FindAMortgageBroker.com, and replace it with Mortgage Matchup.

Mortgage Matchup will continue to be a consumer-facing website geared toward homebuyers and real estate agents, and will offer both educational material around the homebuying and refinancing processes, along with a searchable database of independent mortgage brokers near them. The goal is to connect this audience with a local mortgage broker in their area and they understand the vast array of loan options available to them based on their specific financial situation.

“We are incredibly excited to further connect consumers and real estate agents with independent mortgage brokers across the country through this rebrand,” said Sarah DeCiantis, Chief Marketing Officer at UWM. “The DNA and mission of this website has not changed, rather Mortgage Matchup provides a new visual identity to help us resonate with consumers in a more modern, approachable way. We know the benefits of partnering with a mortgage broker and this rebrand will allow us to make those benefits more widely known and help consumers save thousands of dollars on their mortgage.”

Originally launched in 2018, the FindAMortgageBroker.com brand was officially sunset today, with the Mortgage Matchup website going live this morning. The updated branding will continue to be rolled out across a variety of assets, including with UWM’s Little Ceasars Arena and Pine Knob partnerships in metro Detroit, along with consumer touchpoints across the nation.

The Mortgage Matchup rebrand was driven by extensive research, creative concept testing and consumer insights all developed in-house by UWM’s versatile marketing team.

UWM supports independent mortgage brokers with industry-leading training, technology and service. For more information on how to sign up as a broker with UWM, visit uwm.com.