As One Of The Nation’s Leading Wholesale Lenders, Uwm Offers An Exceptional Financial Institution Program To Complement Our Powerful Broker Channel

It’s All About the Relationship

UWM is different. We’re a non-depository, family-owned and run mortgage lender. So when it comes to our financial partners at community banks and credit unions, relationships trump transactions. Every time. That’s why we add value wherever we can.

We know our financial institution partners care about their relationships as well. Especially the ones they have with their clients and members. In fact, we value those relationships so highly that we promise never to market our services to their clients or members. After all, how can we add value if we’re taking something (or someone) away?

The Right Tools to Grow Your Business

We continually work to provide innovative tools that help our partners keep their clients informed and close by, including:

  • Brand 360, our all-inclusive marketing and client retention portal that helps our partners stay connected with their past borrowers, market to their customers and members, and more
  • Brand 360’s Client Connect portal that provides automatic alerts when it’s time to reconnect with past clients, including when they’re eligible to drop M.I., when they qualify for a lower interest rate, and more
  • Brand 360’s Brand Builder that lets our partners build completely customized marketing materials for their customers and members as well as real estate agents — even including custom pricing scenarios

We may be a silent partner, but we’re a highly valuable partner, working in the backroom in our partners’ best interests.

We Make Lending Easier, Too

It doesn’t matter if a financial institution has a large processing team or no processing team. Our loan origination system (we call it EASE) makes originating, processing and closing loans fast and easy. And if our partners need help along the way, their UWM Account Executive is available in a flash. Our AEs are in-house, on-the-phone warriors, not road warriors. We also believe in providing direct communication with the teams working on the loans, so our partners are free to call their underwriters and closers directly.

And through partnerships with both Fannie Mae, Freddie Mac and Ginnie Mae, we can help financial institutions offer a full set of mortgage products to meet all of the lending needs of their clients and members.

Here, our partners and their clients come first. Which always puts us ahead too.


  • Direct communication - Fast turn times
  • Customizable marketing to grow your business
  • Tools to help you build and maintain relationships


I appreciate all UWM does to help our company be successful – it is a true partnership. There has never been a time where I called and no one answered. That's unprecedented in this business, and it’s a major part of our success. UWM is a model of the future in the mortgage industry today. I feel as long as we have UWM in our corner we will continue to grow.


SVP, Heritage Bank


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